And unlike those entertainment corporations, Amazon's focus is on fulfilling available product selection, one of the crucial parts of Jeff Bezos' infamous flywheel.Īmazon believes having every possible item on Earth for sale is essential to having the best customer experience and the world's lowest prices. Digital comics are sitting on Amazon Web Service servers (AWS) and cost virtually nothing to keep hosting and selling. Discovery and other companies have given the impression that every large corporation is looking to get a billion dollar tax break by canceling or erasing shows, movies, and more content en masse. You'll still be able to read and download anything you've ever bought from them. What is going to happen to all the digital comics I've bought from Comixology for ten+ years? Yet a bespoke experience is exactly the customer experience comic book readers want. They think it slows engineering down, creates redundant costs, and becomes quickly outdated. What struck me was from the jump Comixology’s focus was on creating a unique user experience tailed to the needs of comic book readers. One of the companies I met was Comixology and it’s CEO David Steinberger. In 2009, as editor-in-chief of Harris Comics, I met with several startups looking to drive the nascent digital comics market. Moreso, I understand what Amazon misunderstood, informed by 11 years I spent in comics publishing including two at Marvel, and recently as one of the leads in the online comics school Comics Experience. Without clear answers, speculation about what Amazon's motives are has been all over the map.Īs someone who worked within one of Amazon's core shopping design teams for nearly six years, I've got educated guesses about why this all happened. Although Amazon describes themselves as "World's Most Customer Centric Company," instead of explaining themselves, are acting as a a black box.
In the aftermath of massive layoffs at Comixology, the comic book industry has been grappling with how to react, how to survive, and how to recover what has been lost from the juggernaut that is Amazon.
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